In today’s digital landscape, it seems like everyone has their own opinion on social media and its impact. However, at SiteInSight, we have been deeply involved in social media since its early days. In fact, we were on Facebook as far back as 2004—yes, 2004!
Social media platforms have proven to be an incredibly effective and cost-efficient means of boosting your visibility online. This is precisely why SiteInSight has long embraced a variety of social media channels, including Facebook, LinkedIn, YouTube, and Twitter, among others. We have used these platforms extensively to promote news and updates about our clients’ organizations and their respective customer bases. Our aim is to leverage these free services to enhance exposure and engagement for our clients.
At SiteInSight, we offer comprehensive services to help you navigate the world of social media. We can either set up your social media profiles and provide you with a detailed blueprint and actionable tips to maintain momentum on your own or, if you prefer, we can manage your social media presence entirely. This includes creating and posting content on your behalf to ensure consistent and effective communication with your audience.
Many so-called social media “experts” and SEO companies often make lofty promises about generating a specific number of social media posts or blog articles each week. However, the reality is that much of this content is generic and doesn’t genuinely reflect your company’s unique identity. Often, the same articles are shared across the sites of your competitors, resulting in a lack of originality and relevance.
At SiteInSight, we take a different approach. We believe that authentic and engaging news about your company—such as announcements about new employees, staff involvement in charity projects, facility upgrades, new product launches, or noteworthy success stories—is the most effective way to attract and retain real customers. Our team, comprised of individuals with backgrounds in journalism and reporting, excels at extracting compelling news from you and your staff. We then use this information to craft a dynamic and impactful social media campaign tailored specifically to your business.
By focusing on genuine and relevant content, we ensure that your social media presence not only captures attention but also builds meaningful connections with your audience.
