Leadership
Alice Foeller
CEO
Through her team, Alice brings communications and technical skills together to help nonprofit organization and businesses improve their web presence, rank higher in Google searches, and find new customers. Alice is a published writer, acclaimed public speaker, and marketing strategist. She has supplemented her bachelor’s degree from Northwestern University with numerous advanced trainings in communications and business, including being a graduate of the Goldman Sachs 10,000 Small Businesses program. Alice is also heavily involved in the Northland region of Columbus, having co-founded Elevate Northland, a nonprofit co-working and co-warehousing space to support organizations and disadvantaged entrepreneurs; and she is also the principal at Northland Collective Development, a commercial real estate firm. Alice is a member of the 2023 cohort of the Emerging Developers Accelerator Program.
Our Team
William Goff
Web Design and SEO
William Goff has been with SiteInSight since 2014, and translates our creative design ideas into technical reality. William also works with our monthly customers to make their sites more Google-friendly by improving keyword density, page load speed and more.
Korie Wilkins
Writing and Blogging
Korie Wilkins brings her deadline writing skills to our customers, blending original quality article writing with keyword and SEO sensitivities to match our goals. Korie graduated from The Ohio State University with a degree in Journalism and Political Science. She pursued her journalism career, ultimately writing for the Detroit Free Press for six years as a daily news reporter.
Noah Hohl
WordPress and Social Media
Noah Hohl is a standout arts student in the Columbus community who contributes graphic design sensibility and color theory, as well as pitching in on WordPress tasks and writing projects. Noah rowed for five years with Westerville crew and currently attends Lawrence University in Appleton, Wisc.
Michael Hohl
Multimedia
Michael Hohl is a talented student employee who is expert at editing and manipulating video files and other media files. He is experienced at editing video, and always up for logging in and out of multiple systems and accounts to move, combine and compress large media files as needed for the web and social media. Michael is a section leader in the Westerville North Marching Band and an award-winning stage actor.
MJ Isaly
Data Specialist
MJ Isaly began work at SiteInSight shortly before graduating from his four-year program at The Ohio State University. MJ’s interests include geography, genealogy, and history. Prior to joining the team, MJ held internships at the OSU Folklore Archives, the Ohio State University Archives, the Columbus Historical Society, and the Columbus Metropolitan Library. At SiteInSight, MJ focuses on complex document and data work, including transferring scientific text from scanned images into WordPress web pages.
Strategic Partners
We work with other trusted professionals in our community to provide you the services you need to make your digital marketing efforts a success.
Shankar Ramachandran
Your Webster
E-Commerce and Database
E-Commerce and Database
Shankar Ramachandran is the founder of Your Webster, a web strategy company in Worthington, Ohio. Your Webster and SiteInSight frequently combine forces on projects in which our skills complement each other and improve customer results. Your Webster specializes in shopping cart implementation and other database-driven website functions, such as forms, data entry and more. Shankar’s website and portfolio are here. Shankar volunteers with numerous community groups in Columbus and enjoys spending time with his daughter.
Becky Roley
Becky’s Bright Side
Branding and Graphic Design
Branding and Graphic Design
Becky Roley is a graphic designer who works in Columbus and lives in Rockbridge, Ohio. She produces professional logos, graphics and brochures for a number of SiteInSight clients. Becky can always be counted on for quality work and a quick turnaround. Her website and portfolio are here.