You may already have a website, but your customers (or clients or donors) can’t find you on the web when they search Google.
A website is no good if it doesn’t drive business.
We can help.
What is SEO?
There are several ways to improve SEO:
Organic Search
The most complex of these three is Organic Search, because there are so many factors that influence the organic search results.
For a local organization or small business, the best way to start is by using “content marketing,” which means writing words (articles we sometimes call “blog posts”) to add to your website to attract the attention of Google.
More about Content Marketing:
In the ever-evolving landscape of digital marketing, small businesses face fierce competition for online visibility and customer attention. The good news is that content marketing has emerged as a powerful equalizer, enabling small businesses to not only compete but thrive in Google search results. Here’s how content marketing can level the playing field:
1. Establishing Authority and Expertise:
Small businesses often struggle to build trust and authority in their respective industries. Content marketing allows them to showcase their expertise by creating valuable and informative content. Blog posts, articles, infographics, and videos can position a small business as a go-to resource for industry-related information. Over time, Google recognizes this expertise and rewards it with higher search rankings. This is especially true when you identify your unique niche and highlight what makes your company special. We have even succeeded in earning a sole proprietor with a home-based business a coveted Google Knowledge Graph!
2. Targeted Keyword Optimization:
Effective content marketing involves thorough keyword research. Our experienced team knows how to leverage Google’s own tools to find out which phrases are the most important for our team to target. By identifying and targeting relevant keywords and long-tail phrases specific to their niche, small businesses can improve their chances of ranking higher in Google search results. Creating content around these keywords not only attracts more organic traffic but also connects with an audience genuinely interested in their products or services.
3. Local SEO Dominance:
For small businesses that primarily serve local markets, content marketing plays a crucial role in local search engine optimization (SEO). Creating location-specific content, such as blog posts about local events or customer testimonials from nearby areas, helps small businesses rank higher in local search results. Google My Business optimization and consistent NAP (Name, Address, Phone Number) data in content further boost their local SEO efforts. We offer specific marketing services that target the local map, ensuring that your business is visible when people search by location, AND when they navigate to your location. Modern car navigation can rely on any of a number of map databases, and all of them need to be updated with your business information and accurate hours of operation. We do this seamlessly using advanced software.
4. Engaging User Experience:
Google’s algorithms consider user engagement as a ranking factor. Content marketing enables small businesses to create engaging, relevant, and interactive content that keeps visitors on their website longer. Whether it’s blog posts, videos, or interactive infographics, compelling content increases dwell time, reduces bounce rates, and sends positive signals to Google. We work with professional writers who develop a personal relationship with you, learn your voice, and work with you to generate ideas for articles that they write for your website. Having fresh content posted regularly is critical to success. Most small business owners don’t have the time or energy to regularly generate and write content. We are here to keep the content flowing, with a minimal investment of time on your part.
5. Building Backlinks and Authority:
High-quality content attracts backlinks from other websites, which Google views as a vote of confidence. By consistently producing valuable content, small businesses can naturally earn backlinks from reputable sources. This strengthens their domain authority, which, in turn, helps improve their overall search engine rankings. We work with you to identify places where you have a natural ability to obtain links to your site, such as community groups you participate in, events you sponsor, etc. One of our clients had a large number of references to himself on website with high “domain authority,” and although they didn’t link to him and we could not control that, we linked his site to those references, and it resulted in a major boost.
6. Adaptability and Relevance:
Content marketing allows small businesses to stay agile and adapt to changes in their industry or customer preferences. We work with you to create content that addresses current trends, consumer concerns, or industry developments. This real-time relevance can boost their search rankings and demonstrate their commitment to providing up-to-date information.
Content marketing is a formidable tool that empowers small businesses to not only compete but excel in Google search results. By creating authoritative, relevant, and engaging content, they can establish their presence, connect with their target audience, and ultimately outrank larger competitors. Content marketing levels the playing field, enabling small businesses to showcase their expertise, build trust, and drive organic traffic, all of which are essential for sustained online success.
We use your genuine content and information about your business to make your business show up higher on Google. We don’t use questionable tactics – they tend to backfire, and there’s no need to do so. And you always own the work product and the results of content marketing. It won’t expire or disappear if you stop working with us.