Onboarding Process for Your Style and Story
With digital marketing, it’s not just a quick graphic or a big sign. Customers dig deep and do research, and when they are in research mode, they respond to compelling stories. We’ll spend time with you to understand your personality, how we can make our writing sound authentically like you, and find out what stories you have to share about why you’re passionate about your work.
It’s important for our writer to understand your brand and voice. We will meet with your team to understand how you want to “sound” to your audience of readers.
CRM/Lead Funnel Account Setup
We get you setup in our CRM and Automated Marketing software (or use yours) so you can get the most value out of it right away. We create audience groups, set up your account to continually send customer records to the system, and help you sync your customers.
We help you see what’s working by assigning dollar values to new customers for you from your shopping cart.
Business Coaching and Sales Workflow
Automated marketing works best when it mirrors your real life sales process, but if that process is out of whack or not focused on your most profitable lines, we will only succeed in making existing challenges exponentially worse. First let us dissect your profit centers and identify which customers to target with which products, and then we can make your digital efforts mirror that effective model.
EXPECTED VALUE: $10K in first year
Search Ranking Setup
We gather all of your “business vital statistics” to add to our files. We create an account that will update and manage 75+ online business profiles for you, and work with your business to gain access to Google My Business and Google Analytics.
Then we create the foundation for success in improving your search ranking by researching the best keywords to target, and customizing settings on your website to make it as search-friendly as possible.
Reviews and Reputation
We create an account for you using our favorite tool to increase and improve your online reviews. We tailor the account to your branding and identity.