It only takes one bad review from an unreasonable customer, a devious competitor, or someone you don’t even know, to ruin your online reputation. To insulate yourself against a bad review, or to combat one you already have, the only solution is to garner a lot of good reviews. This improves the average number of stars, and pushes the negative review to the bottom of the list. Gathering positive reviews isn’t as easy as it seems, especially on Google, where there is no specific link you can email to customers for them to leave a review.